kpi table of facebook & shopify

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Key performance indicators (often referred to as KPIs or KPIs) are comparable to steps that lead to success in the world of online sales and e-commerce. Monitoring them regularly can help e-commerce entrepreneurs identify progress on sales, marketing, and customer service goals.
A performance indicator is simply a quantifiable measure (or data point) used to assess performance relative to an objective. For example, a goal for an e-merchant might be to increase site traffic by 50% for the following year. With respect to this objective, a performance indicator could be the number of unique visitors that the site receives on a daily basis, or the sources of traffic that send visitors (cost-per-click advertising, referencing or SEO, display type advertising or trademark, or a YouTube video).
For some goals, there might be multiple KPIs (often too many), so usually people limit themselves to 2 or 3 essential data points known as the KPIs. Marketing KPIs or KPIs are those metrics that tell you precisely and concisely whether or not your business is getting closer to achieving its goal.

Performance should guide business decisions, and KPIs should be used to implement action steps.

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